UX/ VISUAL DESIGNER
January 2021 - Present
Analyze case studies in neuromarketing research for partnerships with corporations including Google, Hulu, Comcast, and more.
Translate 50+ text case studies/ reports into distributable one-pagers and wireframes for research clients
Design/ redesign business cards, icons, infographics, and pitch decks representing the brand's vision of transparency and efficiency
Develop wireframes and ideate on mobile/pc dashboards and website materials
These projects have been critically integrated into the MediaScience Website
Primary In-House Designer
Present work at weekly meetings with the SVP, appreciating feedback for my designs from a business development perspective
Direct communication with CEO, receiving last-minute projects and design assignments
CASE STUDIES PROJECT PREVIEW
INITIAL STUDY DESIGNS
How can I increase engagement for the MediaScience brand and encourage potential research clients to explore the website?
Analyzing the current website design for redesign and improvement, I noticed that MediaScience has impressive research studies with large corporations including Google and TikTok, yet barely anyone reads them since they're 2-3 pages long of text stuck on a website.
I initiated the concept of converting these 2-3 page case reports into distributable and easy-to-understand one-pagers to display on their website. I then prototyped a new website dashboard idea to create an interactive case study gallery in Figma and am working on implementing it with code.
8 Month Project | Converted 50+ case studies; Created wireframes to categorize important info; Developed mockups of the studies;
8+ iterations of each study including horizontal and vertical iterations; Drew iconography for the reports
Publication: Every case study is downloadable on the MediaScience website and emailed to potential research clients
See full case study gallery and process here: Google, TikTok, Hulu, Comcast, Mars, ABC, ESPN, and more.
INTERACTIVE FIGMA DASHBOARD PROTOTYPE
CLIENT DASHBOARD REDESIGN
(Company content censored for confidentiality purposes)
1-2 Week Project | As a proposal to a new research client, I redesigned a mobile dashboard concept, creating dark and light-themed iterations to portray a more modern dynamic style. I also redesigned visual elements for easier use such as creating intuitive components including sidebars, buttons, and dropdown menus to represent filters instead of pillboxes.
Recognition: After pitching my proposal, Mediascience acquired a new major client
REMAKING DASHBOARD COMPONENTS
MOCKUPS OF THE FINAL REDESIGN
REFERRAL CARD REDESIGN
1-2 Week Project | Developed a series of iterations redesigning the original referral cards to align with MediaScience branding colors and design elements.
Publication: The cards are currently produced and used in the Austin, Chicago, and NYC Labs.
MEDIASCIENCE PROCESS INFOGRAPHICS
3 Week Project | Since the MediaScience Research process can be confusing at first sight, I developed a 2-page detailed infographic that breaks down the process into 6 main steps. It's displayed on the MediaScience website in HTML/ CSS and the flyer/ pitch deck formats are sent to potential research clients. Design Requirements: Purple heavy focus and iconography
Publication: Displayed on MediaScience Website: https://www.mediascience.com/process/
MEDIASCIENCE FIRSTS INTERACTIVE TIMELINE
2 Week Project | In the past 14 years, MediaScience has been a leader in experiments broadening market research knowledge. Consolidating all of MediaScience's most impressive accomplishments, I created one comprehensive scrollable and hoverable timeline. (Coded on MediaScience website). Each of the icons are illustrated on Figma.
Publication: Displayed on MediaScience Website: https://www.mediascience.com/ms-firsts/
CASE STUDY GALLERY: FULL BODY OF WORK
8 Month Project | Developed 50+ case studies for the website (Details about project overview above)
HULU CASE STUDY
Experimented with a variety of concepts and icons aligning with the MediaScience branding (mind map concept: bottom right); Created vertical (page format) iterations as well as horizontal iterations for pitch decks; Wireframed categories of text and information placement
2 Week Project | Realizing the wide variety and complexity of products that MediaScience offers, I created a one-page graphic for each research platform. These are included in client emails and pitch decks.
MARS CASE STUDY
Settled on a horizontal pitch deck format for convenient distribution alongside boxes to easily emphasize the different sections
FINAL HORIZONTAL VERSIONS
EFFECTV (COMCAST) & GOOGLE CASE STUDIES
Experimented with dark and light themes as well as branding according to client company (drew gradient icons for some of the iterations)
TIKTOK CASE STUDY
MEDIASCIENCE FIRSTS MODULES
OTHER CASE STUDIES
THINK PREMIUM DIGITAL, ESPN, ABC, JARED, GOOD MORNING AMERICA STUDIES
(several others not featured for confidentiality reasons)
1 month | Each company accomplishment is a new module in this large repository with a brief overview alongside customized icons/ images. I have rearranged the modules to create one-pagers, presentations, and timelines for the website. I created dark and light versions, the dark ones being used for LinkedIn posts every day.
Continuously create icons for reports and the website, developing a repository for future use with Adobe Illustrator & Figma.