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MEDIASCIENCE INTERNSHIP

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UX/ VISUAL DESIGNER

January 2021 - Present 

PROJECTS

  • Analyze case studies in neuromarketing research for partnerships with corporations including Google, Hulu, Comcast, and more.

  • Translate 50+ text case studies/ reports into distributable one-pagers and wireframes for research clients

  • Design/ redesign business cards, icons, infographics, and pitch decks representing the brand's vision of transparency and efficiency

  • Develop wireframes and ideate on mobile/pc dashboards and website materials 

These projects have been critically integrated into the MediaScience Website

ROLE

  • Primary In-House Designer

  • Present work at weekly meetings with the SVP, appreciating feedback for my designs from a business development perspective

  • Direct communication with CEO, receiving last-minute projects and design assignments

TOOLS

Figma

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

HTML/CSS

Google Slides

SKILLS

Prototyping

User-Testing

Storyboarding

Mockups

Ideation

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CASE STUDIES PROJECT PREVIEW
INITIAL STUDY DESIGNS

How can I increase engagement for the MediaScience brand and encourage potential research clients to explore the website?

Analyzing the current website design for redesign and improvement, I noticed that MediaScience has impressive research studies with large corporations including Google and TikTok, yet barely anyone reads them since they're 2-3 pages long of text stuck on a website.

I initiated the concept of converting these 2-3 page case reports into distributable and easy-to-understand one-pagers to display on their website. I then prototyped a new website dashboard idea to create an interactive case study gallery in Figma and am working on implementing it with code. 

8 Month Project | Converted 50+ case studies; Created wireframes to categorize important info; Developed mockups of the studies;

8+ iterations of each study including horizontal and vertical iterations; Drew iconography for the reports

Publication: Every case study is downloadable on the MediaScience website and emailed to potential research clients

See full case study gallery and process here: Google, TikTok, Hulu, Comcast, Mars, ABC, ESPN, and more. 

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INTERACTIVE FIGMA DASHBOARD PROTOTYPE

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CLIENT DASHBOARD REDESIGN
(Company content censored for confidentiality purposes)

1-2 Week Project | As a proposal to a new research client, I redesigned a mobile dashboard concept, creating dark and light-themed iterations to portray a more modern dynamic style. I also redesigned visual elements for easier use such as creating intuitive components including sidebars, buttons, and dropdown menus to represent filters instead of pillboxes.

Recognition: After pitching my proposal, Mediascience acquired a new major client 

ORIGINAL DESIGN

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REMAKING DASHBOARD COMPONENTS

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MOCKUPS OF THE FINAL REDESIGN

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FIGMA PROTOTYPE

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REFERRAL CARD REDESIGN

1-2 Week Project | Developed a series of iterations redesigning the original referral cards to align with MediaScience branding colors and design elements.

Publication: The cards are currently produced and used in the Austin, Chicago, and NYC Labs. 

ORIGINAL DESIGN

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REDESIGN

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MOCKUPS

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ITERATION PROCESS

MEDIASCIENCE PROCESS INFOGRAPHICS

3 Week Project | Since the MediaScience Research process can be confusing at first sight, I developed a 2-page detailed infographic that breaks down the process into 6 main steps. It's displayed on the MediaScience website in HTML/ CSS and the flyer/ pitch deck formats are sent to potential research clients. Design Requirements: Purple heavy focus and iconography

Publication: Displayed on MediaScience Website: https://www.mediascience.com/process/ 

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MEDIASCIENCE FIRSTS INTERACTIVE TIMELINE

2 Week Project | In the past 14 years, MediaScience has been a leader in experiments broadening market research knowledge. Consolidating all of MediaScience's most impressive accomplishments, I created one comprehensive scrollable and hoverable timeline. (Coded on MediaScience website). Each of the icons are illustrated on Figma. 

Publication: Displayed on MediaScience Website: https://www.mediascience.com/ms-firsts/

CASE STUDY GALLERY: FULL BODY OF WORK

8 Month Project | Developed 50+ case studies for the website (Details about project overview above)

HULU CASE STUDY

Experimented with a variety of concepts and icons aligning with the MediaScience branding (mind map concept: bottom right); Created vertical (page format) iterations as well as horizontal iterations for pitch decks; Wireframed categories of text and information placement

WIREFRAMES

Wireframes

HORIZONTAL ITERATIONS

Horizontal Iterations

VERTICAL ITERATIONS

Vertical Iterations
 
 

2 Week Project | Realizing the wide variety and complexity of products that MediaScience offers, I created a one-page graphic for each research platform. These are included in client emails and pitch decks. 

 
 

MARS CASE STUDY

Settled on a horizontal pitch deck format for convenient distribution alongside boxes to easily emphasize the different sections

WIREFRAME

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8 ITERATIONS

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FINAL HORIZONTAL VERSIONS

EFFECTV (COMCAST) & GOOGLE CASE STUDIES

Experimented with dark and light themes as well as branding according to client company (drew gradient icons for some of the iterations)

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TIKTOK CASE STUDY

MEDIASCIENCE FIRSTS MODULES

OTHER CASE STUDIES

THINK PREMIUM DIGITAL, ESPN, ABC, JARED, GOOD MORNING AMERICA STUDIES 
(several others not featured for confidentiality reasons) 

 

1 month | Each company accomplishment is a new module in this large repository with a brief overview alongside customized icons/ images. I have rearranged the modules to create one-pagers, presentations, and timelines for the website. I created dark and light versions, the dark ones being used for LinkedIn posts every day.

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ICONOGRAPHY

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Continuously create icons for reports and the website, developing a repository for future use with Adobe Illustrator & Figma.

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